Summer Innovation Challenge
This project was a part of my internship at EY (Earnst & Young). It was developed to inspire collaboration and creativity amongst the employees & to encourage new ideas, propositions to improve the functioning of the company.
ROLE
Visual Designer
TEAM
EY - Seren
PROCESS
EXTRACTING MEANING
I based my initial step on 'Wordmark' approach of logo design. I decided to use INNOVATION as my main focus. By deriving deveral qualities required to achieve innovation, I settled on Collaboration and Problem Solving as my key concepts.
BRAINSTORMING & SKETCHING
BRAINSTORMING + CONCEPT
With the primary goal of the logo set to depict teamwork and innovation, I began combining the elements depicting team, problem-solving, puzzles, bulb(commonly used to signify ideas) etc. with the word INNOVATION. Eventually, I settled on my key concepts for symbolism.
SKETCHING
With primary concepts defined, I began my initial sketching process.
My focus was on symbols like puzzles, personnel in attempt to show unity, collaboration and problem solving in a single representation. ​​
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I also tried to integrate the words 'Summer Innovation Challenge' in the wordwork.
ITERATIONS + ELIMINATIONS
I provided the team with several variations, that we eventually decided to eliminate from consideration.
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Following this, I removed combinations involving 'puzzle' and 'collaborations' from considerations as they didn't blend well in the wordwork. It challenged the balance of the logo. ​​
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Three of the designs were removed as EY's design policy does not allow use of their logo in any other project.
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FINAL LOGO
